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About the Episode

The constant battle with food sensitivities can leave you feeling frustrated and helpless. You’re trying to make changes to your diet, but nothing seems to work.

In this episode, Melissa Urban, the co-founder and CEO of Whole30, shares insights on identifying food sensitivities, managing cravings, and the challenges of maintaining healthy habits. You’ll hear about the importance of self-experimentation and mindfulness in making dietary choices, as well as the updated plant-based Whole30 program, catering to diverse dietary preferences.

Listen now to start making smart food choices today!

What We Discuss

Melissa’s practical tips and valuable insights into personalized nutrition and sustainable habits are based on following an elimination diet. With this approach, you temporarily eliminate food groups that are known to give people health issues. Later, by reintroducing them one by one, you’ll be able to tell how each affects you.

Identifying and Addressing Food Sensitivities

Eliminating commonly problematic foods for 30 days and then reintroducing them systematically can help you assess their impact on your energy, sleep, and overall health. This process allows you to identify hidden food sensitivities and make informed decisions about your dietary choices. By addressing food sensitivities, you can improve your well-being and quality of life.

Transforming Your Relationship with Food

Melissa emphasizes the importance of understanding how individual bodies respond to different foods, rather than labeling foods as good or bad. By focusing on the holistic approach of the Whole30 program, you can develop a healthier relationship with food and your body. This transformation empowers you to make informed decisions based on your unique experiences and bio-individuality.

Creating Lifelong Healthy Eating Habits

The Whole30 program provides a framework for you to discover the foods that work best for your unique body and create sustainable food freedom plans. Melissa also highlights the challenges you may face when starting the program, such as the need to eliminate familiar comfort foods and the importance of planning and preparation. By developing healthy habits and a supportive environment, you can maintain lifelong healthy eating patterns.
Listen now to start making smart food choices today!

Guest Bio

Melissa Urban is the co-founder and CEO of Whole30 and an authority on helping people create lifelong healthy habits. She is a seven-time New York Times bestselling author and has been featured by People, Good Morning America, The New York Times, The Wall Street Journal, Forbes, and CNBC. She’s also the author of The New Whole30 book which came out on August 6th.

Links

instagram.com/whole30
instagram.com/pbwhole30
instagram.com/melissau
whole30.com
The New Whole30

Related Episodes

Food Freedom and Life Boundaries, with Melissa Urban
Eat Healthy and Eco-Friendly Foods, with Stacie De Lucia
Stay Healthy when Eating Out, with Nicolette Richer
Phytonutrients: the Key to Your Health, with Dr. Deanna Minich
From Toxic Diet Culture to Food Peace, with Dr. Will Cole
Beyond Diets: How Your Genes Reveal the Ideal Eating Plan for You, with Dr. Sam Shay

Identifying Food Intolerances Using The New Whole30

WHY DO WE DO THIS TEST?

This test is comprehensive testing for Lyme disease and other tick-borne illnesses, helping clinicians accurately diagnose and treat these complex infections. Click here for more information.

LOCATION PERFORMED

At home.

SPECIMEN TYPE

Blood, Urine, or Ticks

COST

may have a $200 copay

INSURANCE

Covered by most insurance.

Identifying Food Intolerances Using The New Whole30

WHY DO WE DO THIS TEST?

Galleri® is a multi-cancer early detection test, a blood test that screens for many of the deadliest cancers before they become symptomatic,1,2,3 including those with no recommended screening tests today. Click here for more information.

LOCATION PERFORMED

At home or in lab.

SPECIMEN TYPE

Blood

COST

$999

INSURANCE

Depending on insurance coverage.

Identifying Food Intolerances Using The New Whole30
Identifying Food Intolerances Using The New Whole30

WHY DO WE DO THIS TEST?

This DNA test analyzes a person’s genetic markers to provide insights into their health and wellness price. Click here for more information.

LOCATION PERFORMED

At home.

SPECIMEN TYPE

Swab

COST

$299

INSURANCE

Depending on insurance coverage.

Identifying Food Intolerances Using The New Whole30

WHY DO WE DO THIS TEST?

This test is a key tool for assessing the impact of long-term exposure to environmental chemicals. By quantitatively measuring 14 select metabolites, this test helps determine an individual’s toxic burden, offering essential data to guide targeted nutritional and detoxification interventions for improved health outcomes. Click here for more information.

LOCATION PERFORMED

At home.

SPECIMEN TYPE

Urine

COST

$129

INSURANCE

Depending on insurance coverage.

Identifying Food Intolerances Using The New Whole30

WHY DO WE DO THIS TEST?

The Hormone and Urinary Metabolites Assessment Profile (HuMapTM) provides a comprehensive overview of steroid hormones, their metabolites, and the efficiency of the enzymes that metabolize these hormones. Click here for more information.

LOCATION PERFORMED

At home.

SPECIMEN TYPE

Urine

COST

$199

INSURANCE

Depending on insurance coverage.

INSTRUCTIONS

Identifying Food Intolerances Using The New Whole30

WHY DO WE DO THIS TEST?

This is a dried urine test for comprehensive hormones to help providers solve complex patient cases. DUTCH is a group of validated tests that provide a complete evaluation of sex and adrenal hormones, including metabolites. Click here for more information.

LOCATION PERFORMED

At home.

SPECIMEN TYPE

Urine

COST

$300

INSURANCE

Depending on insurance coverage.

INSTRUCTIONS

Identifying Food Intolerances Using The New Whole30

WHY DO WE DO THIS TEST?

This is a comprehensive stool test that relies on quantitative polymerase chain
reaction (qPCR) technology to detect parasites, bacteria, H. pylori, fungi, and more by targeting the specific DNA of the organisms tested. Click here for more information.

LOCATION PERFORMED

At home.

SPECIMEN TYPE

Stool

COST

$399

INSURANCE

Depending on insurance coverage.

INSTRUCTIONS

Identifying Food Intolerances Using The New Whole30
Identifying Food Intolerances Using The New Whole30

WHY DO WE DO THIS TEST?

This is a comprehensive test that uses blood and urine to evaluate over 125 biomarkers. It provides recommendations for vitamins, minerals, amino acids, fatty acids, and digestive support. Click here for more information.

LOCATION PERFORMED

At home.

SPECIMEN TYPE

Blood and Urine

COST

$179 – $439

INSURANCE

Depending on insurance coverage.

INSTRUCTIONS

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Identifying Food Intolerances Using The New Whole30
Identifying Food Intolerances Using The New Whole30

WHY DO WE DO THIS TEST?

Genova’s SIBO Profiles are non-invasive breath tests which capture exhaled hydrogen (H2) and methane (CH4) gases following patient ingestion of a lactulose solution to evaluate bacterial overgrowth of the small intestine

LOCATION PERFORMED

At home

SPECIMEN TYPE

Breath

COLLECTION INSTRUCTIONS

COST

$85-$225 depending on insurance coverage. 

Identifying Food Intolerances Using The New Whole30
Identifying Food Intolerances Using The New Whole30

WHY DO WE DO THIS TEST?

This test evaluates the presence of harmful mycotoxins (toxins produced by molds).

LOCATION PERFORMED

At Home

SPECIMEN TYPE

Urine

COLLECTION INSTRUCTIONS

SPECIAL INSTRUCTIONS

Glutathione for 1 week, then bath or sauna.

COST

$699

INSURANCE

Fully covered by Medicare. Repeat test prices $249

Identifying Food Intolerances Using The New Whole30
Identifying Food Intolerances Using The New Whole30

WHY DO WE DO THIS TEST?

This test evaluates the genetic profile for multiple health indicators. Click here for more information.

LOCATION PERFORMED

At home

SPECIMEN TYPE

Blood Spot

COST

$319

INSURANCE

No insurance accepted

COLLECTION INSTRUCTIONS

Identifying Food Intolerances Using The New Whole30
Identifying Food Intolerances Using The New Whole30

WHY DO WE DO THIS TEST?

This company can test for lyme, babesia, bartonella and additional tick-borne illnesses. Click here for more information.

LOCATION PERFORMED

In office

SPECIMEN TYPE

Blood

COST

around $1600 (depends on panel selected)

INSURANCE

Fully covered by Medicare. May be reimbursed with PPO plans.
Identifying Food Intolerances Using The New Whole30
Identifying Food Intolerances Using The New Whole30

WHY DO WE DO THIS TEST?

This test evaluates the presence of harmful mycotoxins (toxins produced by molds).

LOCATION PERFORMED

At home

BLOOD FLUID

Urine

SPECIAL INSTRUCTIONS

Glutathione for 1 week, then bath or sauna.

COST

$310

INSURANCE

No insurance accepted
Identifying Food Intolerances Using The New Whole30
Identifying Food Intolerances Using The New Whole30

WHY DO WE DO THIS TEST?

This test evaluates a wide range of environmental toxins that may be leading to harmful health effects.

LOCATION PERFORMED

At home

BLOOD FLUID

Urine

SPECIAL INSTRUCTIONS

Glutathione for 1 week, then bath or sauna.

COST

$199

INSURANCE

No insurance accepted $30 discount given if done with mycotoxins.
Identifying Food Intolerances Using The New Whole30
Identifying Food Intolerances Using The New Whole30

WHY DO WE DO THIS TEST?

Blood work for blood count, urinalysis and vitamin levels.

LOCATION PERFORMED

BLOOD FLUID

Blood

NOTES

You often have to fast for these tests-please check your providers notes.

COST

Depending on the test, deductible or copay may apply.

INSURANCE

Depends on insurance coverage, deductible or copay may apply.
Identifying Food Intolerances Using The New Whole30
Identifying Food Intolerances Using The New Whole30

WHY DO WE DO THIS TEST?

Glyphosate (“Round Up”) is a pesticide that is widely used and this test indicates the body’s levels.

LOCATION PERFORMED

At home

BLOOD FLUID

Urine

SPECIAL INSTRUCTIONS

Glutathione for 1 week, then bath or sauna.

COST

$99 ($69 if performed with mycotoxins or environmental toxins).

INSURANCE

No insurance accepted $30 discount given if done with mycotoxins or GPL Tox.
Identifying Food Intolerances Using The New Whole30
Identifying Food Intolerances Using The New Whole30

WHY DO WE DO THIS TEST?

This test evaluates many measures including micronutrients, antioxidants, minerals, detox, overview of gut function, omegas and toxic exposure. Click here for more information.

LOCATION PERFORMED

At home.

SPECIMEN TYPE

Urine

COST

$150 – $329

INSURANCE

Depending on insurance coverage. Fully covered by Medicare.

INSTRUCTIONS

Identifying Food Intolerances Using The New Whole30
Identifying Food Intolerances Using The New Whole30

WHY DO WE DO THIS TEST?

This test evaluates the gut function and indicates microbiome balance, overgrowth, infection, inflammation, parasites and digestive efficacy. Click here for more information.

LOCATION PERFORMED

At home

SPECIMEN TYPE

Stool

COST

$179-$439 depending on insurance coverage.

INSURANCE

Depending on insurance coverage. Fully covered by Medicare.

SPECIAL INSTRUCTIONS

No probiotics for one week.

VIDEO INSTRUCTIONS

Identifying Food Intolerances Using The New Whole30
Identifying Food Intolerances Using The New Whole30

WHY DO WE DO THIS TEST?

This test evaluates the full menstrual cycle, female hormones, and adrenal profile.

LOCATION PERFORMED

At home

BLOOD FLUID

Urine

COST

$160-$329

INSURANCE

Depending on insurance coverage. Fully covered by Medicare.

NOTES

Must be off hormones in order to do the testing.
Identifying Food Intolerances Using The New Whole30
Identifying Food Intolerances Using The New Whole30

WHY DO WE DO THIS TEST?

This test is specifically for a tick-borne illness called “Bartonella”.

LOCATION PERFORMED

In office

BLOOD FLUID

Blood

COST

$260

INSURANCE

No insurance accepted
Identifying Food Intolerances Using The New Whole30
Identifying Food Intolerances Using The New Whole30

WHY DO WE DO THIS TEST?

This test evaluates the presence of potentially harmful heavy metals stored in the body.  Click here for more information.

LOCATION PERFORMED

At home

SPECIMEN TYPE

Urine

COST

Testing: $79 x2 paid to Doctor’s Data
DMSA: $38 paid to Johnson’s Compounding Pharmacy

INSURANCE

Not covered by Insurance
Identifying Food Intolerances Using The New Whole30
Identifying Food Intolerances Using The New Whole30

WHY DO WE DO THIS TEST?

This test measures saliva cortisol testing throughout the course of one day and informs us where there might be an adrenal imbalance.

LOCATION PERFORMED

At home

BLOOD FLUID

Saliva

COST

$80

INSURANCE

No insurance coverage

Identifying Food Intolerances Using The New Whole30
Identifying Food Intolerances Using The New Whole30

WHY DO WE DO THIS TEST?

This test is designed to look at food sensitivities (IgG immune responses). It is available in both a 99 or 184 panel. Click here for more information.

LOCATION PERFORMED

In office

SPECIMEN TYPE

Blood

COST

$129-238

INSURANCE

No insurance accepted